3. Catchy- Be catchy enough to stand out. How do you do what you do? Why do you do what you do? Why do you love it? What are you most proud of? What is special about the way you do business? What makes you stand out from your competitors? If you can come up with a defining statement that people can remember and will be able to easily repeat to others, than you’ve just developed the most important marketing tool you will ever need. Remember, you’re branding YOU!

4. Connect- Use common words and examples that people can relate to so you can connect and immediately establish a rapport. If you can give an example or a recent accomplishment or result of your work that will immediately make a connection for the listener and play a movie in their mind, this will result in them clearly seeing what the benefits and outcomes are of the work you do and how you might be able to help them.

5. Communicate- Pay attention to your non-verbal communication, deliver your “drill” with as much enthusiasm and passion as you can muster and remember to inform your face! Make sure you follow-up your drill with an open-ended question to keep the conversation going with your prospect. Any question which starts with the word “Tell, What, When, How and Who?” will not allow the listener to respond with “Yes or No” which can derail your connection.

Here are a couple of examples of great 17 second drills;

“Since 1987, I have generated six figure revenue streams for hundreds of industry experts who use public speaking as a marketing tool.”

“For the past 10 years, I have been helping people in the mid to low income bracket, achieve their dream of home ownership as a mortgage lender.”
“Since 1992, I’ve been empowering the next generation as an elementary school teacher working with intercity children.”

“For the last 4 years, I worked for the largest healthcare system in San Antonio teaching people how to behave in front of food as a clinical dietitian.”

So, now that you know how to captivate a new contact in the first minute of meeting them, be sure to check in next week to learn how to connect with people who are different from you. We’re going to provide you with an “instruction manual” that will tell you what you need to know about personality differences and what clues you can look for and questions to ask to accelerate your ability to establish a connection with anyone, even in your first meeting.

© Sarah Michel. All Rights Reserved. For more information visit www.PerfectingConnecting.com.